The Challenge
WideOrbit aimed to make a bold statement at Radio Show, solidifying its reputation as the go-to provider of cutting-edge solutions for the radio industry.
The Solution
To resonate with a new generation of radio listeners—savvy, youthful, and visually driven—WideOrbit embraced a vibrant design theme anchored in striking imagery and punchy, relevant messaging. This cohesive creative direction was rolled out across all campaign touchpoints, including trade show booth graphics, promotional posters, email blasts, and print ads.
The Results
The campaign generated strong pre-show momentum, with a notable uptick in demo requests. At Radio Show, the redesigned booth drew enthusiastic praise from attendees, and on-site demo interest surged—far surpassing previous years and reinforcing WideOrbit’s position as an industry leader.
Roles
Design, Production
Tools
InDesign, Illustrator, Photoshop, HTML/CSS
Category
Branding, Environmental, Print