The Challenge
Excitement among attendees had waned over the past two conferences. The repeated venue and outdated presentation format—relying solely on printed binders—left participants craving something fresh and dynamic.
The Solution
To reignite enthusiasm, the 2015 conference embraced a bold new direction:
A vibrant design theme injected energy and visual appeal.
A fresh venue next to Petco Park offered a change of scenery and a more engaging atmosphere.
Most notably, a long-awaited, fully functional mobile app was launched, transforming how attendees interacted with the event.
The Results
The response was overwhelmingly positive:
Attendees praised the lively new design and the refreshing venue.
The app was a standout success, earning rave reviews for its usability and enhancing the overall conference experience.
Roles
Design, Production, UI/UX
Tools
InDesign, Illustrator, Photoshop
Category
Branding, Environmental, Print, UI/UX