The Project
To reignite enthusiasm for the user conference, a couple bold new directions were taken:
A vibrant design theme injected energy and visual appeal.
A fresh venue next to Petco Park offered a change of scenery and a more engaging atmosphere.
Most notably, a long-awaited, fully functional mobile app was launched, transforming how attendees interacted with the event.
The Outcome
The responses were overwhelmingly positive:
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Attendees praised the lively new design and the refreshing venue.
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The app was a standout success, earning rave reviews for its usability and enhancing the overall conference experience.
Roles
Design, Production, UI/UX
Tools
InDesign, Illustrator, Photoshop
Category
Branding, Environmental, Print, UI/UX